On this day, 23 March 2010, American hardcore punk band This Is Hell played Cardiff’s Clwb Ifor Bach.
This Is Hell formed in June 2004 when Long Island musicians and members of The Backup Plan, Scraps and Heart Attacks, and Subterfuge got together after their previous bands broke up.
The name of the band was originally the title of an Elvis Costello song. The band quickly released a four-song self titled demo EP which was later pressed onto vinyl via Boston label Run for Cover Records and in Europe via Broken Glasses Records. Pressings of the EP sold out quickly and was very well received. The demo gained enough popularity to later be reissued. In support of this demo, the band played over 200 live shows in one year.
After the release of their demo and in between touring, the band started working on their next release, a self titled EP. It was released on May 16, 2005, on State of Mind Records. Later that year, the band caught the attention of hardcore punk record label Trustkill Records.
The band signed to Trustkill shortly after that, and began to work on their debut album Sundowning to be released on their new label. In May 2006 the album was released and received a very warm reception. Larger magazines including Alternative Press, Metal Hammer, and Rock Sound started featuring the small-time Long Island band, creating a rise in popularity. Their slow rise to fame was also due to their non-stop touring.
This Is Hell mutually split with their label, Trustkill Records, and signed with Rise Records. With new recruits Andrew Jones (bass) and Benny Mead (drums) they released an EP through Think Fast! Records in 2009 called Warbirds. The EP featured covers and new songs, some of which would later appear on their third studio album Weight of the World, which was released on June 8, 2010, through Rise Records.
October 11, 2011, saw the release of This Is Hell's fourth full-length studio album, Black Mass.