On this day, 3 November 1988, American singing band The Drifters played Cardiff’s St David’s Hall. The band had just released their debut album Welcome To The Beautiful South.
Formed in 1988 by Paul Heaton and Dave Hemingway, two former members of the Hull group the Housemartins, both of whom performed lead and backing vocals. Other members throughout the band's existence were former Housemartins roadie Sean Welch (bass), Dave Stead (drums), and Dave Rotheray (guitar). The band's original material was written by Heaton and Rotheray.
Released in October 1989 by Go! Discs and the next year in the United States by Elektra Records. Three singles were released from the album, which became top 40 hits in the United Kingdom: "Song for Whoever" (No. 2), "You Keep It All In" (No. 8) and "I'll Sail This Ship Alone" (No. 31).
The original album cover depicted two pictures by Jan Saudek, one of a woman with a gun in her mouth, and another with a man smoking. Woolworths refused to stock the album, in the words of the band, to "prevent the hoards of impressionable young fans from blowing their heads off in a gun-gobbling frenzy, or taking up smoking";
An alternative cover featuring a picture of a stuffed toy rabbit and a teddy bear was therefore made. A second alternative cover was also prepared for the Canadian edition of the album; this version omitted the picture of the woman, and featured only the smoking man.