On This Day 03/08/2008 The Automatic

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On this day, 3 August 2008, Welsh band The Automatic played Cardiff’s Big Weekend in support of Northern Irish band Ash.

The members first met at primary school, in the early 1990s, and formed a band at the age of 13. Alex Pennie was asked to join five years later. Originally known as White Rabbit, up until February 2005 when they renamed themselves The Automatic because they believe that music is the antidote to "the automatic life". After recording their two-track demo featuring rough versions of "Monster" and "Rats" in 2005 they signed a five-album record deal with B-Unique Records in their gap year.

During the band's debut release period of Not Accepted Anywhere they were often categorised as electro-disco-punk rock,; at this point they were using more synthesiser keyboards, and had been compared to acts such as Bloc Party, Kaiser Chiefs, and 'thrown in' with the indie rock scene of 2006, the band have even stated that the album was altered in the mixing process "When we were recording the first album there were some really heavy guitars going down but only the clean ones were used" a decision of the record label and producers involved with the album, some of these guitars parts were restored in the 2007 US release of Not Accepted Anywhere when it was re-released and re-mastered, the band at one point were even labelled as Glam rock, which former keyboardist Alex Pennie blamed NME for.

The band cite their influences such as Jarcrew, Muse, Blur and The Blood Brothers, and a joint love for bands such as Radiohead and Ash, The band's second album was compared to the sound of Ash's early work by many critics, as well as this the second album is generally listed as having a 'bigger sound' with heavier guitars, less synths, drums and more vocals.

The debut album, Not Accepted Anywhere, lyrically refers to the band's experiences growing up in Cowbridge, while the second album, This Is A Fix, lyrically takes inspiration from politics and news items, except for "Steve McQueen" which lyrically is similar to the tracks on Not Accepted Anywhere and was intended originally as a bridge between the two first albums, as a stand-alone single being originally recorded at the end of 2006, for an early 2007 release. "Monster", "Recover", "In The Mountains" and "Responsible Citizen" lyrically refer to substance abuse and alcohol, the media in "Magazines", the record industry in "Accessories" and "You Shout You Shout You Shout You Shout", the climate in "High Tide on Caroline Street", people the band dislike in "Team Drama and "Seriously... I Hate You Guys", growing up and day-to-day lives in "That's What She Said", "In This World", "Raoul", and "Light Entertainment".




We wrote a song, it did really well, I don't really see what there is to be upset about. You get labelled "one hit wonders", but that's more hits than most people have. And it's not like we've disappeared without a trace. We've got a second album coming out, which in my opinion is full of much better songs. We wouldn't have been in a position to fly to LA to make a record if it wasn't for 'Monster'."

— Robin Hawkins on the success of "Monster"