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On this day, 23 October 1990, alternative rock band Pop Will Eat Itself played Cardiff University. On the same day the band released their third studio album Cure For Sanity.
Upon its release, the album entered the UK Albums Chart and stayed there for two weeks, peaking at number 33, and re-entered the chart when it was re-released in July 1991, staying there for one week at number 58.
Cure for Sanity is less light-hearted than prior albums, "mixing a couple of more serious efforts with a new slew of catchy, immediate singles and not-bad album cuts".The album features a dancier and more electronica based sound, eschewing the guitars of previous and future albums.
Formed in 1986 in Stourbridge in the West Midlands of England with members from Birmingham, Coventry and the Black Country. Initially known as a grebo act, they changed style to incorporate sample-driven indie and industrial rock.
Graham Crabb describes their sound as "electronic, punk, alternative hip-hop, hybrid music for fucking, fighting & smoking cigars". Their highest-charting single was the 1993 top-ten hit "Get the Girl! Kill the Baddies!". After initially disbanding in 1996, and having a brief reformation in 2005, they issued their first release in more than five years in 2010.
