On this day, 23 August 1966, the Small Faces, Crispian St. Peters, Neil Christian, Dave Berry and Wayne Fontana played Cardiff’s Capitol Theatre as part of the Radio England Swinging 66 UK Tour.
The tour was heavily advertised on air and gigs proved reasonably successful in the south-east of the country, where Radio England could be heard. Unfortunately outside the station's transmission area, audiences were understandably sparse. The tour proved a financial disaster, losing over £17,000.
The station attempted to get some of this back by selling autographed copies of the left-over concert programmes.
Nowadays record companies have synchronised worldwide release dates for their products but in the sixties American records were often released in the States months before they became available in the UK (and vice versa). Radio England frequently played the US releases which gave the station a unique sound and meant that it was often ahead of the competition.
It has been suggested that Radio England ultimately failed because it was “too American” for British tastes. If this is true, nowhere was the cuture gap more apparent than in the delivery of news. Listeners in the UK had never heard bulletins like this before! We were used to the BBC and its rather polite presentation of the stories of the day.
Radio London had introduced Morse bleeps between the items and a greater sense of urgency but news on Swinging Radio England was something else again. Jingles, sound effects and echo were all part of the mix. It was news as drama. Never knowingly under-stated, each bulletin was “a feature of the Radio England Department of News and Public Affairs” - “Europe's most comprehensive news service”!
