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On this day, 13 May 1957, original British rocker Tommy Steele & The Steelmen played the first of a week of concerts at Cardiff’s Gaumont Theatre. Also included on the bill were Freddie Bell & The Bellboys, Paul & Peta Page (The puppeteers) and The Trio Raisner (Sensational French harmonica group). It was described as "Britain's First Ever Package Show" like the American Style Package Shows.
Steele's first single, "Rock with the Caveman", was one of the first British rock and roll hits, reaching number 13 on the UK Singles Chart in November 1956. He promoted the single with his first television appearance, on bandleader Jack Payne's BBC series Off the Record, and quickly became a national teen idol.
Steele's success saw him dubbed "Britain's Elvis", though his appeal has been characterised as less provocative than Presley's. A 1957 concert review by Trevor Philpott of Picture Post described Steele's act as possessing "not a trace of sex, real or implied", whilst Stephen Glynn has written that Steele's voice "was genial before threatening, his stage demeanour more playground skip than bedroom thrust".
Steele's live performances were marked by frenzy from the teenage audience. His first album, Tommy Steele Stage Show, was recorded at a London concert the night before his twentieth birthday and issued in March 1957.
"Doomsday Rock", Steele's second single, failed to chart after its apocalyptic theme drew controversy. His third, "Singing the Blues", reached number 1 in January 1957, staving off a recording by Guy Mitchell for one week.
Steele was among the first British pop stars to be heavily merchandised, with tie-in sweaters, shoes and toy guitars. Only a few months after his first chart presence, the singer was filming his life story; The Tommy Steele Story (1957) featured twelve new songs, written hastily by Steele, Bart and Pratt, that expanded the singer's repertoire to incorporate ballads and calypso music.
The film's soundtrack was the first UK number one album by a British act, and the hit single "A Handful of Songs" received the 1958 Ivor Novello Award for Most Outstanding Song of the Year, Musically and Lyrically. By the end of 1957, Steele had bought a four-bedroomed house in South London for his parents and was reported to be earning more than British Prime Minister Harold Macmillan.
REVIEW - Western Mail - 12th May 1957
