What’s LOVE got to do with it? Well, just about Everything!

How would you like to hear one of the very best albums of all time- don’t rely on me, rely on Rolling Stone, NME, The Great Rock Discography and many others- played live in an intimate setting in Cardiff?

Well you can on Wednesday July 12th, when Johnny Echols’ LOVE, led by the co-founder, guitarist and songwriter, will perform a set of classic psychodelia tracks from the seminal San Francisco band’s flower-power soaked catalogue.

Johnny Echols set up the band in the mid-sixties with his childhood friend Arthur Lee and their first three albums Love, Da Capo and, of course, the aforementioned legendary LP Forever Changes, fired them into the counterculture superstructure.

Joining Johnny Echols on the Earl Haig stage will be Baby Lemonade, who from 1993 until Arthur’s death in 2006 had become an essential part of the renaissance of LOVE’s music. 

Forever Changes may not have created a revolution in society but it did in youth culture, merging new rock and guitar conventions with intricate horn and string arrangements and embracing bandleader Arthur Lee’s ahead of his time (Geddit?) skewed scepticism of the flower power movement of the time.

So get to the Earl Haig Club on July 12 and enjoy THE gig of Cardiff’s summer of LOVE. And make sure you wear a flower in your hair- that is, if you’re lucky enough to still have some….

Praise for Love’s ‘Forever Changes’ LP

‘The Second Greatest Psychedelic Album of all Time’

‘One of the Best and Most Highly Regarded and Influential Rock Albums of All Time’

‘One of the Finest and Most Haunting Albums to come out of the Summer of Love’

‘The Best Record Ever’ – The Stone Roses.

Five stars out of five -AllMusic 

Five stars out of five- The Encyclopedia of Popular Music  

Five stars out of five -Rolling Stone Album Guide

Ten out of ten-NME